Services — Gavin Mulligan

Is This You?

Do you love talking about your business but can’t find the right words when you’re sitting in front of the keyboard?
Do you find that no matter how many times you write copy, it doesn’t sound right?
Do you have an endless list of tasks that require attention, and creating content simply isn’t the best use of your time?
Do you create content that yields no results for your business?
Are you unsure about the correct path to put your business on?

You’re Not Alone.

According to Marketing guru Neil Patel, 94% of business owners write marketing content, while only 9% feel their content strategy is effective.

This happens because:

You don’t have the time to create content.
You find creating content tough work.
You aren’t sure what to say with your content.

That’s where I come in. Whether you need content for your website, a sales letter that makes your phone ring, a series of blogs to establish you as a market leader or a social media strategy designed to build brand awareness, I’ll compose copy that gets the job done in style.

Services To Build Your Brand

Ghostwriting

Ghostwriting positions you as an expert voice in your niche - wowing potential customers.
I will blend my writing skills with your voice to create content that reflects your business and captivates your audience.
Features:
Access a talented, experienced and skilled writer who can adapt to any industry and writing style.
Tailored content solutions based on your needs and goals.
Complete confidentiality and anonymity - you are the writer here.
Comprehensive research so you can rest easy knowing this content is accurate, relevant and impactful.
Access to revisions and editing until you’re 100% happy with the service.
Benefits:
Cultivate a professional image that attracts new customers.
Attract and engage audiences, drive traffic, leads and conversions.
A cost-effective solution which saves you money on hiring an inhouse writer .
Access to specialised content marketing expertise resulting in more insightful, impactful content.
Focus on your business strategy knowing your content is in good hands.

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Content Writing

Become a thought leader in your niche and build authority in your industry.
My SEO-optimised blogs, packed with value and insight, will elevate your business to become a trusted market leader in your niche.
Features:
Professional blog writing services that create engaging, informative blog posts that delight humans and search engines alike.
Customised blog writing for your industry or niche to position you as a thought leader.
A detailed keyword research plan designed to increase online search visibility.
Effective writing and storytelling techniques to capture your audience’s attention and imagination.
A strategic array of content tailored to guide your ideal customer through the buyer’s journey.
Benefits:
Increase your search engine ranking and drive traffic to your website.
Elevate your brand’s image and reputation by becoming a respected thought leader in your niche.
Reach a wider audience, generate more leads, convert more customers.
Save time and resources that can be used to grow other aspects of your business.

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Social Media

Harness the enormous potential of social media to bring your brand to new heights.
I can transform your social media presence with the power of quality social media marketing.
Features:
A customised social media strategy that plays to your brand’s strengths.
Social media content creation ideas for posts, reels, graphics and stories.
Content scheduling and posting across multiple platforms.
Regular social media analytics and reporting to measure success.
Dedicated community management that positively engages with your follower base.
Influencer marketing and collaboration
Kickstart your social media presence through impactful ad creation campaigns.
Quality short-form copywriting that persuades your audience to take action!
Benefits:
Build brand awareness and boost your online presence.
Engage your target audience with captivating social content.
Generate higher social media engagement rates (likes, comments, shares, etc.)
Build customer loyalty and heighten your retention rates.
Increase traffic to your website and generate more leads for conversion opportunities.
Receive a greater return on investment (ROI) for your social media advertising spend.
Easy access to social media expertise without the need to hire in-house.
Free up time and resources to focus on other areas of your business.

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Copywriting

Copywriting uses words to persuade people to take action. It sells outcomes and values rather than products or prices.
I offer a range of copywriting services designed to convert your target clients into paying customers.
Features:
Creative, professional copy that persuades your audience to take action.
Website copy which acts as a 24/7 sales machine.
Sales letters that grab your prospect’s attention position you as the solution to their problem and inspire action.
Tailormade copy that speaks directly to your target audience.
Effective copywriting techniques and strategies to achieve your desired goals.
Expert use of persuasive language to illicit emotion and drive engagement.
Benefits:
Increase conversion rates, drive sales, and boost your revenue.
Turn your brand’s features into tantalising solution-driven benefits.
Top-class copy that never stops selling for you.
Save time and resources which can be used in other areas of your business.
Enhance your brand image and credibility with top class copy.

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Content Strategy

I’ll design the winning roadmap that aligns your content with your goals.
My content strategies are tailor-made to suit your needs and solve your pain points
Features:
A professional content strategy development services that help you achieve your business goals.
Detailed market research on your niche to utilise the best approach for standing out.
Detailed consultation call to understand your brand’s features, benefits, painpoints and online presence.
A carefully curated strategy tailor-made for your brand goals.
An easy-to-follow action plan that just requires time and consistency.
Identification of your target audience, content gaps, and opportunities to create a successful content marketing plan.
Consistent analysis of progress with cutting-edge tools.
Benefits:
Increased brand awareness, engagement, and conversion rates.
Improve customer trust and loyalty by providing valuable and relevant content to your audience.
Detailed analysis of the plan to determine the best approach and tweak where needed.
Breathe easy as you take away the headache of planning by utilising a skilled professional.

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CV Writing

A good CV can get you noticed, a great CV can get you hired.
I have created bespoke CVs for over 100 happy clients ranging from graduate to executive level.
Features:
A one-hour consultation call with an expert to outline your needs, goals, and requirements.
A turnaround time of only two business days.
Access to three revisions, so you can be confident it’s 100% right.
An Applicant Tracking System (ATS) optimised CV that will pass checks.
A CV that reflects your skills, experiences, achievements and aspirations.
A bespoke Cover Letter tailored for your dream role.
LinkedIn optimisation services.
Benefits:
A CV that will stand out in the marketplace.
A CV that will pass through ATS systems and get read by a hiring manager.
An experienced consultant who can point you in the right direction.
Clear, concise writing that delivers maximum impact.

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